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Founder & Lead Instructor

Satyam Yadav

Founder, Rangblaze Media  ·  Lead Instructor, Blaze Marketing Academy

19 years of running live campaigns across dental, real estate, D2C, restaurants, and channel partner networks. The academy came from one repeated frustration: candidates with certificates who could not do the actual work.

2007  →  present 60+ brands Mumbai & Indore
Satyam Yadav, Founder Blaze Marketing Academy
The background

Built the agency first. Then the academy.

Rangblaze Media started in 2007, before digital marketing had a name that most business owners recognised. The early work was small: local businesses, basic social, learning the craft by doing it for clients who were also figuring it out alongside us.

Over the next 15 years the verticals expanded. Dental clinics across Mumbai. Real estate developers and channel partners in the Mumbai-Indore corridor. D2C brands building their first paid acquisition. Restaurant groups managing multi-location social presence. The common thread across all of them was the same operational challenge: campaigns need coordination, creative needs judgment, and results need to be explained to someone who is paying for them.

By 2020, the agency had worked with 60+ brands. What it had not solved was the hiring problem. Every junior that came through the door arrived with a certificate and without the ability to read a brief, coordinate a timeline, or produce a usable creative asset. The academy started as a question: what if we just trained them ourselves?

Why he teaches

The gap between what institutes promise and what agencies need.

01

The certificate problem

After hiring across multiple years, the pattern held: people who had completed long marketing courses could not do the first-week tasks an agency requires. Not because they were incapable, but because nothing they had studied matched what the job actually looked like.

02

The classroom problem

Classroom training in marketing is disconnected from the environment where marketing gets done. The pressure of a real client brief, the back-and-forth of a creative review, the rhythm of weekly reporting: none of that translates from a lecture. It has to be lived.

03

The solution

Open the agency floor to a small, selected group. Give them real briefs. Review their work against client-grade standards. Let the environment teach what no syllabus can. That is the academy. It is not a training programme that calls itself an agency. It is an agency that started training.

In the classroom

What Satyam covers in the Foundation Program.

He teaches the operational and strategic side of agency work. Not the technical platform mechanics, which are freely available, but the judgment layer that platforms cannot teach.

Campaign operations
  • How a client brief should be read, questioned, and turned into a campaign plan
  • Influencer and creator outreach: how to find the right people, write the brief, and hold timelines
  • Campaign coordination across content, design, and media without things falling apart
  • How to read a campaign report and know which numbers actually matter
Client communication
  • How to present campaign results to a client who expected more
  • How to push back on a brief that will not work, without losing the relationship
  • The difference between a client relationship that compounds over years and one that ends after three months
  • What a good agency-client working rhythm looks like from the agency side
What he expects from students

He is not running a support group for people who want to try marketing.

The people who get the most out of this program are the ones who already know they want to work inside an agency or run their own campaigns, and need the bridge between that intention and the actual capability.

Show up prepared. Sessions run on real material from real campaigns. There is no warm-up period.
Produce the assignment. Every week. Not most weeks.
Take direct feedback without needing it softened. The feedback you get here is the feedback a client gives. Might as well get used to it.
Ask questions that come from having tried. Not questions that replace trying.
×Treat this like a course you attend to feel productive. The output is the point, not the attendance.

The next batch starts December 2026.

15 seats. Satyam reviews every application personally before the 48-hour response.